麦当劳是全球知名的餐饮品牌,超过37,000家餐厅遍及全球100多个国家和地区。麦当劳于1990年进入中国内地市场。目前,中国是麦当劳全球第三大市场、美国以外全球最大的特许经营市场,以及全球发展最快的市场。2017年7月,麦当劳与中信股份、中信资本、凯雷达成战略合作,共同运营和管理麦当劳在中国内地和香港的业务。截至2017年12月,中国内地有超过2,600家麦当劳餐厅,员工人数近15万。2017年,麦当劳中国服务顾客超过13亿人次。


麦当劳为中国消费者提供美味、安心、高品质的汉堡、小食、甜品等各类美食,并持续进行业务创新,提供“随时随地随心,我就喜欢”的体验。麦当劳中国相继推出甜品站(1994年)、McCafé(2001年)、24小时营业餐厅(2005年)、得来速汽车餐厅(2005年)、麦乐送送餐服务(2007年)。目前,麦当劳正在全面推进“未来餐厅”体验升级,整合自助点餐系统、美味特调、无现金支付、送餐到桌等元素,为顾客提供数字化、个性化和人性化的产品与服务。


McDonald's is the world's leading global foodservice retailer with more than 37,000 locations in over 100 countries. With its first restaurant opened in mainland China in 1990, McDonald’s China is currently the third largest and fastest growing market, and the largest franchisee market in McDonald’s global system outside United States. In July 2017, McDonald’s formed strategic partnership with CITIC and Carlyle, operating and managing the business in mainland China and Hong Kong. By December 2017, there are over 2,600 McDonald’s restaurants with around 150,000 employees in mainland China. In 2017, McDonald’s serves over 1.3 billion customers in China.


McDonald’s provides delicious, safe and quality foods featuring burgers, snacks, desserts, while McDonald’s China has been a powerhouse of innovations, offering experience of “Anytime, anywhere, the way i’m lovin’ it”. McDonald’s China introduced dessert kiosks in 1994, McCafé in 2001, 24-hour and Drive-thru restaurants in 2005, and McDelivery service in 2007. McDonald’s has been accelerating Experience of the Future nationwide since 2016, integrating self-ordering kiosk (SOK), product personalization, cashless payment, table service and etc., to provide digital, customized and personalized products and services.

2018年05月30日

麦德龙
马士基

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